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march 2019 google algo update

Google Update Florida 2: March 2019 Core Update Is a Big One

Danny Sullivan of Google has confirmed that Google is updating its algorithm. He called it another broad core update.

How Big Is This Google Update?

Based on what I have been told, this update is important. The information that I was given is that this update is one of the biggest updates in years.

In the past, when a big Google update has happened, it usually has meant the incorporation of something that profoundly changed how sites are ranked. Last year’s update incorporated what Google called Neural Matching.

So it may be reasonable to assume something on this scale may have been implemented, judging from the credible inside information I received.

What’s the Goal of This Broad Core Update?

A broad core update means that Google is not targeting any niche or any particular signals, like quality. In a broad core algorithm update, Google is not targeting anything.

Some in the SEO industry theorize that Google “targets” specific industries. But Google’s John Mueller has consistently denied that broad core updates target specific niches.

Broad core updates do not target websites, niches, or qualities. That is why Google has said that in broad core updates, there is nothing to fix.

The best approach to understanding a broad core update is to set aside preconceptions that Google is targeting low page quality or niches. Then focus on relevance related factors.

How to Respond to a Broad Core Update

I have analysed many websites that have been affected by broad core updates.

One common issue I have discovered is what looks to me like a change in how Google interprets a search query. This can affect how a page is ranked.

Many other factors can affect a web page’s ranking as well, such as links. Linksremain a highly important ranking factor.

What Is a Broad Core Update?

Broad core updates are improvements to Google’s overall algorithm for the purpose of better understanding of search queries and webpages.

These improvements help Google to more accurately match search queries to webpages and improve user satisfaction.

It can be said that the underlying goal of all broad core updates has been to improve user satisfaction.

One of the past broad core updates involved the introduction of Neural Matching (read about Neural Matching algorithm here).

Neural matching was not targeting anything. It was simply a way for improving the relevance of the web pages in the search results so that they more adequately answered a search query.

Why Was the Update Called Florida 2?

Google’s Florida Update was an important one in the early 2000s. It was so named because the algorithm change coincided with the Pubcon Florida SEO conference. Where SEO Consultants from around the world all joined together and shared their latest search engine optimisation tips and tricks.

The whispers about this update also coincides with the 2019 Pubcon Florida conference, so it was decided by Brett Tabke, founder of Pubcon and WebmasterWorld that this update will be named, Google Florida Update 2. WebmasterWorld has traditionally named the Google Updates.

As we noted earlier, Google is now officially calling this the March 2019 Core Update.

There is Nothing to Fix?

Sullivan offered the previous guidance from March 12, 2018 on broad core updates. That guidance was a statement made in a tweet that there is nothing to fix.

Here’s what that tweet said:

“There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

In my opinion, what this may mean is that this may be about relevance of content and/or links to search queries. It’s a change on Google’s side.

That makes it challenging to identify why a page is no longer ranking. But from my analyses of sites that lost rankings, those clues are there.

Read more about the update on SEJ: March 2019 Core Update: What’s Changed? Early Insights & Reaction

Read the WebmasterWorld Forum discussion here: Google Florida Update 2 March 12, 2019

Read Google’s official tweet announcement here This week, we released a broad core algorithm update.

Thanks to Search Engine Journal for this great article, to read more visit their website.

June 2019 Google Core algorithm update

The June 2019 update is unlike the March (and August 2018) update in the sense that it’s more of correction rather than an outright penalty.

Does this mean you can’t regain loss traffic? Of course not!

You just have to address it differently.

According to the data, the way go regain lost traffic will be to increase the domain authority of your website to match (or exceed) the competition. This is complicated by the fact that Google has altered the way they evaluate domain authority so while third party metric services are a great window into those statistics, remember that they are only estimates.

For a more consistent (and predictable results), I prefer to use authority building link campaigns that have proven to be successful. I will be covering them in an upcoming webinar.

Closing Thoughts

It’s clear that the June 2019 Core algorithm update is unlike the previous Google updates. Google seems to have focused more on domain authority in order to increase the trust of the search results. Perhaps is a reaction to the public pressure to minimize fake stories or dangerous content being spread throughout the internet… or perhaps there are other motives at hand.

What’s apparent is that Google has improved their algorithm to better measure domain authority and then increased the weight of it within the algorithm.

See all the testing that Eric did to find this out about Google’s June update over at My Traffic Research.

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