We have a whole range of search engine optimisation services. Our focus is to get you more customers through the search engines. Below is everything we can do for your business.
- Our Search Engine Optimisation Services
- Offpage Optimisation
- Frequently Asked Questions
- What is organic SEO?
- How much does it cost to hire a search engine optimisation expert?
- How long does search engine optimisation take?
- Why is SEO so expensive?
- Will you increase organic traffic to my website?
- What kind of link building will you do?
- How will you improve my conversion rate on my website?
- Will you rank me in the Google Maps?
- What Youtube SEO will you do?
- What social media marketing will you do?
- Will you design a new website?
- Do you have an SEO training course?
- SEO Glossary
- Get a Top Birmingham SEO Consultant
Our Search Engine Optimisation Services
Even though we focus on ranking websites on Google we also do digital marketing around your website.
Think of it like a moat around a castle, we build a brand across the internet that is around your website.
This basically tells Google that you’re a serious business because you have good online marketing SEO strategies in place.
So wherever your targeted audience is looking, you will be there to get their business.
This can be on Google search, Google Maps, Bing Search, Directories, Social Media and many other places that your targeted audience are finding you.
You need a local SEO marketing consultancy that will look after all aspects of your online marketing SEO campaign.
This is everything we do on your website to improve it, our goal is to improve the user experience and make your website optimised so it will rank higher in Google.
We only do WordPress SEO because it is easier to do search engine optimization on.
There is a whole range of SEO tasks to do and onpage optimisation is one of the most key aspects for local search engine marketing.
Technical SEO Audits
Our SEO site audits are designed to fix all the technical issues that are holding your website back.
This is the foundation of any good SEO campaign and includes things like speeding up your website so it loads quicker, fixing images to more simple things like making sure you have your address in the footer.
The tools we use in our SEO agency include Screaming Frog, Google Analytics, Google Webmaster tools, Google Search Console, Ahrefs, Moz and many more.
As you can see our SEO agency uses all the best SEO tools for your digital marketing strategy.
There is a lot more than that we do but this gives you an idea.
Keyword research is the foundation of good onpage optimisation.
We will find all the best keywords with our SEO tools that people are searching for in Google.
Then our SEO consultants will optimise your website for these keywords.
This is one of the best ways to get higher search engine rankings.
We have 2 aspects to our content marketing strategy.
The first part of our content marketing strategy is fixing your current web pages to be the best they can be.
This means rewriting your content so it is better for the user experience and better for Google so it ranks higher.
Without getting too technical, Google expects a certain kind of page for each search term.
So for some search terms it may expect more words on the web page, for others it may expect more images on the web page.
Google is also expecting certain words and phrases to be on the web page, so the SEO expert working on your website will find out what they are and insert them creatively into your content.
Below is an example of highly optimised content creation we did for our own website.
When you look at the competition below, their content is poor quality and we have far better content that Google loves.
But not just that our content includes everything a customer wants to see on the page which helps with the user experience.
(we have only just built this website 1 week ago which is why we are not ranking yet but we will)
The second aspect to our content strategy is we will write blog posts, create infographics or curate content from your industry to put on your website.
Then we will send these blogs out to your branded blog websites across the internet.
Below is an example of our Blogger site.
Conversion Rate Optimisation
This is where we look at your individual web pages to see how we can improve them from a users perspective.
We want to make your web page have the exact right content that people want, by doing this they are more likely to become a customer.
This can be things like formatting your content in a better way, putting call to actions like buttons in the right places, speeding up your website load time and many other things.
It also includes optimising your website by fixing all the issues we find in the technical audit. We use tools like Screaming Frog, Google’s Webmaster Tools, Search console and Google Analytics to make sure your website is setup properly.
The way to think about it is if we send 100 people to your website with organic traffic, would you prefer 20 of them purchased or 5?
This makes a big difference on your business growth and it magnifies all our hard work to rank you at the top of Google.
It is important to have a well optimised website for mobile search because a large majority of Google search for local business is done on a mobile phone.
Our SEO consultants will make sure your website is responsive so it works well on mobile.
We will also make sure you have quick loading times so your targeted audience who are finding you in the search engine actually get to your page and stay on your page long enough to do online business with you.
If you have a good website then our website developers will work with that and optimise it to rank higher in Google and give a better user experience.
But if you have a poor website then we insist that you have a new website, that matches your intent to dominate the local search results for your business.
Our web developers will find websites that are very good and take influence from them, so yours is as good.
Our web designers will create you a bespoke website that is professional looking and that will improve your conversions.
Your website will also rank higher in the search results because people stay longer on your site than your competitors which means you get a higher return on investment.
Offpage optimisation is everything we do to help rank your website that is not on your website.
This includes things like link building, social media and reputation management.
Our Birmingham SEO experts will find the best websites to do link building on for your search engine optimisation campaign, and make sure your brand is well represented across the internet.
This is where we look at your competition and see what they are doing, and then we copy the good stuff and ignore the bad stuff.
If you take all the good aspects of the top 5 ranking websites on Google then eventually you will be in that top 5.
We do this by looking at their websites to see what user experience they are giving and what their content is like.
We also look at their link profile to see what good links they have that we can copy.
The best thing about Google is that the answers for how to rank at the top of search results are hiding in plain sight, whenever you do a Google search the answer is right in front of you.
When it comes to link building there are many ways to do it, we have a proven system that is powerful and also is in line with Google’s rules.
Our link building includes things like blogger outreach, directory listings (like Yellow Pages) and branded profiles across the internet.
We care about getting you to the top of the search results but also that you stay there when we do get you there.
So for the continued growth of your business we build your links with longevity in mind.
There are many Google algorithmic updates each year with the intention to improve the search results for its users.
We take notice of all the latest algorithm updates by Google but because we build it right the first time it rarely affects us or our client’s websites.
In other words, we don’t have to worry about Google penalties and never have to deal with Google penalty recovery.
Listing your business on all the top directories is one of the foundations of a good search engine optimisation strategy.
Directory listings are websites like Yellow Pages, Yelp and Trip Advisor.
It is important for your customers who may go on to these websites looking for businesses in their local area.
So you need to be on all the top directories that you can be.
We make sure that you are listed on all the top directories in the United Kingdom, but also the directories in your local area and the ones specifically for your business niche.
For example if you are a lawyer it is good to be on a lawyer directory.
Google Maps Optimisation
When it comes to Google 90% of all searches click on either a maps listing or an organic search result at the top of Google search.
So it is important to be ranking in the top 3 of the local maps listing.
So our SEO experts will optimise your Google My Business with everything you need to rank higher, and we also do some magic elsewhere by sending links to your listing so it ranks higher.
When you rank in both Google Maps and Google Search a customer will have 2 chances to click on your website, which means you get a higher percentage of the search traffic.
One of the best ways to get great links to your website is to get articles on websites within your industry.
The more high powered the better, but the main thing is the blogs will be relevant to your business.
The bonus you get from this is you may also get traffic to your website from these blogs because the readers are your targeted audience.
This builds trust from Google because it makes sense, for example if a lawyer blog had an article about a lawyer website.
This is one of the best ways to get links that Google loves and is the core of our link building strategy.
Press Releases are part of a well balanced SEO campaign.
They are great to get good links to your website from highly trusted news outlets.
Digital PR campaigns are good for ranking websites in organic search and also ranking your local business in Google maps.
We can write and publish your press release and get it on top news websites.
On top of this we have a secret sauce that we use to get a more powerful impact from the press releases we do, which means our SEO experts will get you better results than other digital marketing agencies.
This is important because there are many ways a customer can find you across the internet.
So it is good to make sure that wherever they find you, they have a good impression of your business.
So this can include things like getting reviews on places like Google and getting branded blog websites on places like Tumblr.
There is more complexity to this in some cases for example if when you search your business name there is a website that you don’t want to be shown on the first page because it is negative.
Then we can rank other websites like your social media profiles or your directory profiles above that website, so it knocks it off the first page.
We do Youtube SEO mainly to help rank your website higher.
If there is a video on your webpage that gives more detail on what that page is about, then it is great for the user experience.
On top of that, Google will give you a ranking increase if you have well optimised Youtube videos that match your web pages on your website.
On top of that if someone searches you business name, the videos will most likely come up in the search results so it is good for reputation management.
Social Media Marketing
It is a good idea to have an active social media presence because you never know how customers are going to find your website.
We will optimise your social media profiles so they look good and we will post daily to them so when people do visit your Facebook or Twitter there will be something there for them to see.
This is good for reputation management and also general brand building.
We are not the digital marketing agency to build a social media sales funnel for you, however we have a partner who specialises in social media marketing if this is something you are looking for.
A crucial part of an SEO strategy is retargeting which is showing adverts to people who have visited your website.
As you probably know it takes on average 7 points of contact to build enough trust with people for them to become a customer.
So it is common that people don’t buy the first time they visit your website.
But if you show up on other websites they visit like for example Youtube or their favourite blog.
Then you will give the impression of a being a big business and they are more likely to convert into a customer.
Frequently Asked Questions
Below is a list of the most common questions we get.
Organic SEO is getting your website to the top of Google either in the Maps or at the top of search results.
This means you will then get free traffic coming to your website every month.
Google Adwords can be expensive and only around 15% of people click on them, the other 85% click on an organic search result, so it is good to be there.
There is a lot of work involved in doing SEO right, so we start our packages at £1000 per month.
However, at this price, it will take a lot longer to rank at the top of Google.
For most businesses, we recommend our £1500 per month package as it has the best value.
If you are in a difficult niche like lawyers then you really need to go for the £2500 or £4000 package because the competition will be investing in SEO too so they will be very strong.
The minimum time frame you should be looking at is 6 months.
This is for websites that are already up and running and in uncompetitive niches.
If you are in a competitive market then you could be looking at 12 to 18 months.
On average 6 to 12 months is a good rule of thumb to get to the top of Google with our search marketing SEO strategies.
There are cheaper SEO solutions than ours, but we use all the best tools ensuring your website moves to the top of Google and stays there when we do.
Our SEO techniques require the best tools for the job and as you can imagine they are not cheap.
So you may think you are getting a good price somewhere else but it will take longer so it will be more expensive in the long run.
Yes, we will because we will do extensive keyword research so we can find the best search terms to rank in Google for.
We will look at what search terms your competition is getting the most traffic for because our goal is to find and copy the success formula.
We only do safe and secure link building because we want our results to last. We look for high powered websites that are in your niche.
The link building we do may take a little bit longer nowadays because Google is taking longer to pass the value of those links on to your website. What matters is consistency and stacking good links on top of good links.
We do this in a few ways. We look at what your customers are searching for in Google to see which web pages are getting the most traffic.
Then our web designers will optimise those pages with great content marketing and top technical SEO.
A higher conversion rate means mores customers for your business and higher long term business growth.
If you are a local business we can get you in the top 3 of Google Maps.
It does depend on the competition as to how long it will take to get there, but with consistent effort, we can get you there.
Youtube is a different beast to Google, it uses metrics like time watched and the amount of real views a video gets.
So we can optimise your Youtube videos with the best SEO practices, and we can send backlinks to your videos but some of the ranking factors are out of our control.
That being said we can help rank your video on Youtube search for easier keyword terms - for example, we rank number 2 in Youtube for "SEO Consultant Birmingham".
This is because backlinks and a small number of views are usually enough to get you to the top. But most people when looking for our services won't be going to Youtube, but we created that video to help our website rank higher.
Our philosophy is Youtube supports the search engine optimisation process by forming a brand around your website that is visible on the main places where people visit.
In some cases depending on the search term in Google, we can also rank videos in the search results.
This does depend on whether Google wants to show videos for certain search terms. But if they do show videos then we can most likely get you in those results eventually.
We focus on being a great search marketing agency first.
When it comes to social media profiles our goal is for you to have good content wherever your customers find you on the internet.
The reason is because Google likes brands, so a normal brand would be in all the normal places across social media.
People will find you through your social media pages, so we make sure there is good relevant content when they get to your page.
If you are looking for a social media agency to bring you leads, then we have partners we can recommend you to who specialises in social media marketing.
To begin with, we will work with the website you already have. We will optimise that website so it starts climbing up the search results. Then we can start looking at whether you need a new website or not.
Sometimes it is the best path forward because it is very important to have a great website.
When we rank you at the top of search results and send people to your website, a great website will convert more people into customers.
Our web developers will work hard to get your site looking and feeling how you want it.
We have an SEO training course in the works, but we have been so busy with companies in Birmingham we haven’t had time to get it finished.
If you are looking to do it yourself, we have some guides you can follow.
We can also give you a website audit which will include a step by step plan on what we would do to rank in Google organic search.
Simply send us a message for details.
In case you get confused by any of the search engine marketing technobabble take a look at our SEO Glossary.
Get a Top Birmingham SEO Consultant
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So if you are looking at hiring an SEO consultant, then look no further than the Happy Koala search engine optimization agency.
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